When you are testing or optimizing concepts or new ideas, you need a way to get an initial reaction without triggering an immediate group effect. This user-friendly template does the job in an easy and fun way.
I created it for a project with students to give them something fun to use, as well as get around the group-think I was expecting. It worked beautifully, is easy to use, and will work well in a focus group or in a workshop setting.
With the download you get:
- One easy page of instructions
- A ready-to-print page that you can print and give to your participants to use in a group discussion or workshop setting
- A PowerPoint template that you can modify. For example, you might want to use a language that is not English -- this template will let you change up the words on the cards
- A 6 minute video explaining how to use the cards
Here's what's in the video
0:13 Mini case study
1:05 Set up and how to use in a group, instructions to give
3:00 How to debrief the exercise. Probing questions to clarify
4:15 The purpose of anchoring. Anchoring is not voting. How to explain to client observers.
This is a really great tool, really easy to use, and the handout is pretty too. Their official name is Concept Reaction Cards, but I find myself always calling them Like/Don't Like cards, and that's what I put in the video.